It’s Spooky Tuesday at Breakfast All Day, as we review the Marvel special “Werewolf by Night,” which is streaming on Disney+ (and we go into spoilers, since it’s been out for several days now). We also review the “Hellraiser” reboot with our friend William Bibbiani, who’s an expert on the horror series. (Apparently this is the 11th one, and Alonso and I have seen none of them.) In news, we discuss the dismal box office opening for “Amsterdam,” Botox courtesy of “Triangle of Sadness,” an early opening for “Glass Onion” and the death of veteran Hollywood journalist Nikki Finke. Thanks for joining us!
Speaking of movies that are bombing (“Amsterdam”), what about “Bros”, a movie you guys liked? It underperformed in its first week but there was some hope that word of mouth might save it. But the second week’s gross indicates that is not going to happen,
So, what do you think went wrong? It is actually not that good or was the marketing bad?
Assuming the second, then in all the publicity I saw the headline was “this is the first gay rom-com from a major studio”. “This is the first ‘X’ movie from a major studio” is unlikely to put butts in seats. And “this is a gay rom-com” might pull in gays who are looking for a date movie, but that is not a big enough group to translate into box office success.
But if it is perceived as a good date movie for straight couples, that could. So, Christie, what do you think of it as a date movie for straight couples?
And what do both of you think of it as a straight up comedy with broad appeal?
Is there some other marketing hook that might have worked?